Hobbs Covent Garden

CGL worked closely with Hobbs to develop the Flagship Store concept inspired by the English Country Manor.

Now complete, this ‘House of Hobbs’ showcases their collections across three ‘themed’ floors including a central catwalk showcase area, highlighted by a dark parquet floor and raised ceiling. The quirky detailing and traditional materials were used as a reference to the slightly eccentric English character that Hobbs wished to reflect. 

The mezzanine floor, also known as the ‘Library’, showcases bespoke joinery to house the shoe and accessories collections. The low vaulted ceiling made the lighting of this floor challenging yet the spotlighting and LED lights used to accentuate the curved vaults proved a success. The lower ground floor, full of light from the skylight feature, has the feel of a Victorian Orangery. Walls lined with reclaimed doors are a dramatic backdrop to the merchandise and an encaustic cement patterned tiled floor has been incorporated at the base of the stair.

Following on from the success of the Regent Street store, CGL kept the original concept at the very heart of the design. Whilst exciting existing Hobbs customers, this concept also attracted a new brand of followers.